Italian Vote Referendum 2007
About the project
The Referendum committee involved us in this important project as graphic designers. They understood the crucial role of communication to involve a larger public on a democratic decision about their voting system. The brief was to appear informal and far from the typical political communication approach. We focused on the image of participation, a collective action which cannot exist without the individual support of everyone. Support was the keywords that we translated in the little man pushing the “Sì” affermative choice.