Rome districts gamification
Branding

About the project
When:
2010
What:
Full Design
Tourists imagine Rome as a single eternal space often skipping and missing roman “rioni” districts. We imagined then a gamification project inviting tourists and romans to explore every corner of the city by collecting clues under the leadership of playful mascottes. These charcaters are all animals which belongs to the popular roman tradition: cat, pigeons, bettles, seaguls. We worked on minimal and pure shapes and black/white language.