Dior Resort pop up
Forte dei Marmi
Forte dei Marmi, italy
Design Engineering
Project Management
2019
A celebration of summer poise — where couture DNA meets the language of place and season
Contextual Poetics: A Pop-Up In Forte Dei Marmi
In the emblematic seaside town of Forte dei Marmi, a temporary architecture unfolds as a refined stage for Dior’s resort collection. Conceived through close collaboration with Thirtyone design + management, the two-level pop-up reimagines retail as a spatial narrative where the House’s heritage fabrics and artisanal materials are woven into the environment. Materials drawn from Dior’s design lexicon — Toile de Jouy, raffia, cannage, and alabaster — become tactile protagonists that root the boutique in both brand identity and coastal sensibility.
Material Dialogue: Crafting Seasonal Identity
Here, materiality acts as a linguistic device, articulating contrasts of texture and tone. The emblematic toile de jouy, with its storied history, negotiates visual rhythm against the organic warmth of raffia and the refined luminosity of alabaster. Cannage weave — an ode to craftsmanship — provides a structural foil that gently bridges tradition and modernity. Together, these surfaces invite visitors to engage not only with fashion, but with the spatial choreography of a design attuned to sunlight, breeze and the immediate coastal atmosphere
Experiential Terraces: Space Between Inside And Out
Completing the scenographic composition, an expansive terrace extends the interior into a relaxed outdoor setting. Here, seating areas offer moments of repose that blur the boundary between display and leisure, animating the pop-up with a cadence of social gestures. Sculptural presences — unexpectedly playful figures like a tiger and giraffe — punctuate the space, infusing it with an air of narrative surprise that underscores Dior’s ethos of sophistication without solemnity.
