We supported Fendi team in developping this massive pop up store, featuring diverse settings to display the full product collection. From golden lavished leaf interacting with technological IPAD head mannequins, to a small cinema room to enjoy an italian movie in a private and quite space, from fluo bold lines in the Man area to colorfull FIAT Lambretta packed with small leather goods, the space is a continuous excercice in surprising the visitor. The staircases which connects the 3 levels is enriched with fur tree exceptionally made by the local artist Azuma Makoto.