Ferrari Store – American Dream
New Jersey
New Jersey, usa
Concept Design
Detail Design
Design Development
Project Management
2023
A luminous red trace emerges within the flow of the mall, translating the language of speed, precision and performance into a spatial experience.
An Urban Stage for the Prancing Horse
Located within the luxury wing of the American Dream, the boutique introduces a new retail expression for Ferrari in North America. Conceived as both store and brand environment, the project transforms the act of shopping into an immersive encounter with Ferrari’s universe. Within one of the largest retail and entertainment complexes in the United States, the space becomes a concentrated architectural gesture where fashion, lifestyle and automotive culture converge.
Layers of Light and Metal
The façade unfolds as a layered composition of micro-perforated metal mesh in chromed aluminium, forming a semi-transparent surface that reveals the interior through a glowing red light. This luminous filter acts as both screen and signal, marking the presence of the brand within the dynamic landscape of the mall. Backlit lettering and the iconic Prancing Horse emerge from the metallic surface, transforming the storefront into a kinetic interface between architecture and identity.
Material Atmosphere
Inside, the space is defined by a restrained palette of neutral tones and textured finishes that recall the industrial character of Ferrari’s production facilities in Maranello. The interior layout prioritises flexibility, allowing displays and installations to evolve independently from the architectural envelope. Garments, accessories and memorabilia appear within a carefully orchestrated environment where colour accents and sculptural elements evoke the energy, precision and craftsmanship that define the Ferrari world.
