NANAN
ROME
ROME, ITALY
Concept Design
Engineering
Project Management
Budget & Timing control
2023
Where architecture becomes embrace — a retail space that echoes tenderness and refined presence in every gesture of form and finish.
Spatial Poetics & Architectural Character
In the heart of Rome’s historic centre, the Nanan boutique unfolds within volumes defined by elegant full-height arches that articulate both scale and experience. These architectural forms transcend mere structure, becoming defining elements of the project’s spatial poetry and guiding a fluid journey through distinct areas of curated display. Here, design is an orchestration of light, proportion and movement, inviting visitors into a space that feels both gracious and intuitively organized.
Identity & Curved Expression
The refreshed identity of the Nanan brand — where the recurring motif of the curved line symbolizes the body’s natural folds and maternal embrace — becomes the conceptual backbone of the boutique’s design. This archetype is translated into bespoke modular systems that elegantly structure product categories while encouraging cross-category discovery. Every display composition is calibrated to reflect the brand’s ethos of softness and sophistication, making every interaction feel considered and complete.
Atmosphere & Sensory Warmth
Material selection and colour infuse the interior with a warm, enveloping presence: pastel hues and soft neutral tones evoke the tender world of early childhood, while rich textiles such as velvet and plush carpets create a tactile landscape that comforts and delights. This sensory layering accentuates the boutique’s collections, offering families an environment that feels both intimate and refined — a place where elegance and heartfelt care merge seamlessly in support of the Nanan narrative.
