Nanan – Rome
Rome, Italy
Retail
Photo credit: Serena Eller Vainicher
client
Nanan
Location
Rome
Role
Concept Design
Design Engineering
Project Management
Date
2023
Thirtyone Design + Management, the creative agency founded by Claudia Campone, presents the interior design project for the new Nanan boutique, a Made in Italy brand dedicated to childhood, located in the historic center of Rome, on Via Vittoria.
The space stands out for its strong architectural character, with large rooms defined by elegant full-height arches that, through their form, become distinctive elements of the entire project, enhanced by creating a fluid path through the various areas.
The update of Nanan’s brand identity, whose common thread is the curved line – symbolizing the folds of the body and maternal embrace – was the starting point for the design of the boutique’s display elements.
The archetype of the arch was thus applied to custom-designed modular systems that allow the organization of different product categories, promoting cross-selling.
The colors and material textures selected for the project create a warm and enveloping atmosphere: from pastel shades and neutral tones evoking the sweetness and tenderness of childhood, to the use of materials such as velvet and the addition of carpets, every detail is designed to highlight the brand’s collections.
The combination of distinctive design, a renewed brand identity, and a welcoming environment offers a unique experience to clients, allowing them to discover and appreciate the quality and elegance of Nanan’s products.
