Mondelliani flagship store
rome
Rome, italy
Concept Design
Design Engineering
Project Management
2016
An interior shaped by colour, craft, and the act of looking.
When Space Awaits Its Inhabitant
Situated within the historic Campo Marzio quarter of Rome, the flagship store begins as a spatial proposition attentive to presence and potential. Rather than imposing form, the design frames existing volumes, portals, and light, allowing architecture to anticipate inhabitation. Bold colour choices and measured gestures reveal the space gradually, inviting each visitor to complete it through movement, perception, and personal encounter.
An Interplay of Zones and Material Stories
The interior unfolds across interconnected areas that articulate purpose through spatial and chromatic variation. The first zone, awash in lilac and sage green, displays eyewear within metallic ovals that resonate with precision. Beyond, a social alcove framed by acid yellow arches offers repose and discovery, while a focused environment for eye testing engages perception through curated seating, mirrors, and reflective surfaces, balancing function and experience.
Colour, Surface, and Perceptual Focus
Embracing warmth and texture, the boutique contrasts the minimalism typical of contemporary retail. Parquet grounds circulation while wallpaper inspired by architectural polychromy animates the walls. Mirrors multiply perspectives, amplifying the play of light, object, and gaze. Bespoke fittings and lighting negotiate between functional precision and experiential richness, turning the flagship into a stage for encounter rather than mere display.
