Fendi Ginza instant store
A 3 floors temporary store in the heart of Tokyo fashion district
About the project
We supported Fendi team in developping this massive pop up store, featuring diverse settings to display the full product collection. From golden lavished leaf interacting with technological IPAD head mannequins, to a small cinema room to enjoy an italian movie in a private and quite space, from fluo bold lines in the Man area to colorfull FIAT Lambretta packed with small leather goods, the space is a continuous excercice in surprising the visitor. The staircases which connects the 3 levels is enriched with fur tree exceptionally made by the local artist Azuma Makoto.