MACH & MACH
La Rinascente – Milan
Milan, Italy
Concept Design
Design Engineering
2024
A luminous corner unfolds within the department store, where reflections, colour and texture translate the playful identity of the brand into space.
A Stage for Contemporary Femininity
Located inside the Milan flagship of La Rinascente, the Mach & Mach corner is conceived as a compact architectural scene dedicated to the expressive world of the brand. Founded in Tbilisi and rooted in a bold, youthful aesthetic, Mach & Mach is known for its exuberant femininity and iconic crystal bow motif. The project transforms the retail corner into a small theatrical setting where shoes and accessories become the protagonists of a carefully choreographed spatial composition.
Light, Reflection, Shine
The design language is built around light and reflection—central codes of the brand’s identity. Chrome-plated metal surfaces define the displays, shelves and architectural elements, creating a mirrored environment that amplifies the brilliance of the collections. Within this luminous framework, reflections multiply forms and colours, producing a dynamic spatial perception where the objects appear suspended within a field of shimmering surfaces.
A Soft Interior Landscape
Contrasting with the metallic brightness, softer materials introduce warmth and tactility to the space. A pink carpeted floor and bouclé seating elements create a welcoming atmosphere that invites visitors to pause and explore the collection. This balance between reflective surfaces and soft textures defines an environment that feels both glamorous and intimate—an architectural translation of the playful elegance and confident femininity at the heart of the Mach & Mach universe.
